Over 10 years of marketing experience in various sectors, ranging from finacial industry to FMCG to sharing economy.
Profound knowledge in digital marketing, communication with strong expertise in new media, brand management as well as establishing strategic partnerships.
Master’s Degree in Media and Communication and Computer Science from the University of Zurich.
Fluent in German, English and French
Passionate traveler and active outdoor lover; mountain biker, kite- and snowboarder, …
Setting up and leading the Swiss digital team.
Drastically increasing webtraffic on all local channels and establishing a solid footprint in all company relevant social media channels
Constantly developing new approaches and solutions to increase the reach, interaction and the engagement driving traffic to all digital channels.
Driving the globals sales of the brand in alignment with all marketing activities. All in coordination with the group communications department for planning and execution of global event and tradeshow participation, such as Crankworks, Sea Otter Classic, Eurobike and all other activities.
Developing and implementing the strategy to bring the first Swiss carsharing platform top of mind on a national level.
Managing the marketing unit coordinating all ongoing marketing and communication activities, as well as building up strategic partnerships to maximise the communication impact on for Switzerland.
In June 2015 Patrick Seabase, a Swiss fixed gear cyclists, set himself the goal to ride the legendary Tour de France etape 1910.
Due to it’s remote location and difficult terrain, the efforts to provide a full live TV stream coverage through the entire attempt would have been to much. There a solution had to be developed to use the digital channels to enhance Patricks experience to a broader, not physically presend audience.
A full communication strategy was developed to promote the event ahead of the actual date and offer the spectators a unique experience.
Patrick Seabase got equiped with a Live GPS tracker which got connected to his cycling computer to continuously upload all relevant data
The data got collected in a central microsite, which visualized all his achievements in realtime.
This page also built the basis for all other communication to all channels, such as social media and partner platforms
sharoo a new Swiss startup company in the sharing economy wanted to gain track and drastically increase users and cars on the platform. Therefore a nationwide marketingcampain had to be planned to bring the brand top of mind and highlight the benefits of individual carsharing.
The implemented campain was a mix out of traditional ATL campaign with advertising in highly relevant strategic places and “transportation hotspots” all over Switzerland, combined with BTL activities, including Social Media and Google Adcampaigns. In addition to that there were also partnership with national influencer as well as community events.
Due to lack of ressources, SPANK industries had been struggling getting a consistent social media presence and engagement with their audience.
The social media content from the majority of bycicle – or bycicle components manufacturers are similar and therefore completely replacable.
The goal was to establish a proper strategy and implement it, to boost the brands presence on social channels and also leverage the various engagements with athlete and event sponsorships.
Creating a content strategy to be distributed to all defined channels to stand out from the other brands. Establishing a mix of brand content, mountain bike lifestyle content, technical content around the products and pure promotional content. This got packed into a monthly schedule, taking events, happenings relevant for the community into account. With an ongoing evaluation of all content, it was then possible to increase the impact by sponsoring certain content specifically to multiplay it’s reach with a minimal budget.
Golden Eagle Outdoor is a small Swiss outdoor gear manufacturer, having been selling camping hammocks and accessories for several years mostly through amazon. Over the past 12 months, Chinese manufacturers started entering the market directly, competing the brands that actually bought their OEM products. As a result, the sales of Golden Eagle collapsed, with still a large stock of products.
The brand owners decided to end their brand once the products were completely sold out. The mission therefore was to create a sales push, to drastically reduce the stock levels, eventually selling out all products
Amazon itself provides several platform owned advertising tools, such as PPC ads, Product category banners, lightning deals. A mix using these tools, in combination with Google SEM and Facebook ads was used to increase sales peaks on selected dates with the goal, to improve the Amazon product ranking which would then again organically boost sales.
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